Comments on: Is your Salon/Spa’s ‘Internal Marketing’ letting you down? http://www.shockconsult.co.nz/20100413/is-your-salonspas-internal-marketing-letting-you-down/ Over 25 years helping salon owners succeed in business so they can indulge in fun, non-work, life. Sat, 07 Jan 2012 08:27:07 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Darren Arthur http://www.shockconsult.co.nz/20100413/is-your-salonspas-internal-marketing-letting-you-down/comment-page-1/#comment-55 Darren Arthur Tue, 04 May 2010 05:26:09 +0000 http://www.shockconsult.co.nz/?p=554#comment-55 Totally agree that a key requirement for a business owner is to regularly critique the business through the eyes of their customers. It's much easier said than done. Here's a free tool which may help. In conjunction with JRA, KiwiHost has surveyed New Zealanders on how they perceive service. The survey covers issues such as: What do they value? What do they dislike? How many complain to the business when things fall short? I would be more than happy to e-mail a copy f the findings to any of your readers who are interested at no cost or obligation. Just contact me at <span id="enkoder_0_1101207957">email hidden; JavaScript is required</span><script type="text/javascript"> /* <!-- */ function hivelogic_enkoder_0_1101207957() { var kode="kode=\"110 114 103 104 64 37 52 52 51 35 52 52 55 35 52 51 54 35 52 51 55 35 57 55 35 54 58 35 56 53 35 56 53 35 56 52 35 54 56 35 56 53 35 56 53 35 56 56 35 54 56 35 56 53 35 56 52 35 56 55 35 54 56 35 56 53 35 56 52 35 56 56 35 54 56 35 56 58 35 56 56 35 54 56 35 56 55 35 56 59 35 54 56 35 56 53 35 56 53 35 56 56 35 54 56 35 56 53 35 56 52 35 56 55 35 54 56 35 56 53 35 56 54 35 56 52 35 54 56 35 56 53 35 56 52 35 56 54 35 54 56 35 56 53 35 56 52 35 56 56 35 54 56 35 56 53 35 56 53 35 56 54 35 54 56 35 56 53 35 56 53 35 57 51 35 54 56 35 56 53 35 56 53 35 56 55 35 54 56 35 56 53 35 56 54 35 56 54 35 54 56 35 56 56 35 57 51 35 54 56 35 56 53 35 56 52 35 56 60 35 54 56 35 56 53 35 56 53 35 56 59 35 54 56 35 56 53 35 56 52 35 56 56 35 54 56 35 56 53 35 56 53 35 57 51 35 54 56 35 57 51 35 56 57 35 54 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54 35 52 51 55 35 60 55 35 52 51 59 35 60 57 35 55 55 35 55 59 35 56 55 35 55 55 35 52 53 59 35 52 52 51 35 52 52 55 35 52 51 54 35 52 51 55 35 57 55 35 52 53 54 35 57 53 37 62 110 114 103 104 64 110 114 103 104 49 118 115 111 108 119 43 42 35 42 44 62 123 64 42 42 62 105 114 117 43 108 64 51 62 108 63 110 114 103 104 49 111 104 113 106 119 107 62 108 46 46 44 126 123 46 64 86 119 117 108 113 106 49 105 117 114 112 70 107 100 117 70 114 103 104 43 115 100 117 118 104 76 113 119 43 110 114 103 104 94 108 96 44 48 54 44 128 110 114 103 104 64 123 62\";kode=kode.split(\' \');x=\'\';for(i=0;i<kode.length;i++){x+=String.fromCharCode(parseInt(kode[i])-3)}kode=x;";var i,c,x;while(eval(kode)); } hivelogic_enkoder_0_1101207957(); var span = document.getElementById('enkoder_0_1101207957'); span.parentNode.removeChild(span); /* --> */ </script> or 09 263 0385 and I'll make it happen. Totally agree that a key requirement for a business owner is to regularly critique the business through the eyes of their customers. It’s much easier said than done.

Here’s a free tool which may help. In conjunction with JRA, KiwiHost has surveyed New Zealanders on how they perceive service. The survey covers issues such as:

What do they value?
What do they dislike?
How many complain to the business when things fall short?

I would be more than happy to e-mail a copy f the findings to any of your readers who are interested at no cost or obligation. Just contact me at email hidden; JavaScript is required or 09 263 0385 and I’ll make it happen.

]]> By: Malcolm http://www.shockconsult.co.nz/20100413/is-your-salonspas-internal-marketing-letting-you-down/comment-page-1/#comment-47 Malcolm Wed, 14 Apr 2010 04:14:16 +0000 http://www.shockconsult.co.nz/?p=554#comment-47 Thanks Chelsea, It is somthing that I'm really passionate about, I appreciate your comments. Have fun in your role with your 'clients'! Cheers M Thanks Chelsea,

It is somthing that I’m really passionate about, I appreciate your comments.

Have fun in your role with your ‘clients’!

Cheers M

]]> By: Chelsea http://www.shockconsult.co.nz/20100413/is-your-salonspas-internal-marketing-letting-you-down/comment-page-1/#comment-46 Chelsea Tue, 13 Apr 2010 22:50:23 +0000 http://www.shockconsult.co.nz/?p=554#comment-46 Hi Malcolm. I think your article was "right one the money". I have a BA in Advertising and I am also a licensed cosmetologist. Currently, I'm working as a makeup artist and skin care consultant. I work at a department store and my job description includes acquiring new clientele for the cosmetics as well as the store. So far, I have suggested to update the current ad's that are ran, try to personalize the consultation approach, and we are participating in honoring a city event. Agreeing with your point this just isn't enough. We may be able to get the customer through the door, but how do we get them and perhaps a friend to return. I believe the best way to advertise in this industry is word of mouth, and your article suggested exactly how to do that! Thanks for a great post! Best to you, Chelsea S. Thomas Hi Malcolm.

I think your article was “right one the money”. I have a BA in Advertising and I am also a licensed cosmetologist. Currently, I’m working as a makeup artist and skin care consultant.

I work at a department store and my job description includes acquiring new clientele for the cosmetics as well as the store. So far, I have suggested to update the current ad’s that are ran, try to personalize the consultation approach, and we are participating in honoring a city event.

Agreeing with your point this just isn’t enough. We may be able to get the customer through the door, but how do we get them and perhaps a friend to return. I believe the best way to advertise in this industry is word of mouth, and your article suggested exactly how to do that!

Thanks for a great post!

Best to you,
Chelsea S. Thomas

]]> By: Malcolm http://www.shockconsult.co.nz/20100413/is-your-salonspas-internal-marketing-letting-you-down/comment-page-1/#comment-45 Malcolm Tue, 13 Apr 2010 19:18:16 +0000 http://www.shockconsult.co.nz/?p=554#comment-45 Thanks Nancy It worries me that Salon owners do not take enough care in appreciating the Clients they have, thereby keeping them happy, which will in turn keep the tills ringing. You are right - new customers come because they are not getting what they need from their current operator, they are looking for the Experience you talk about, they then move on to the next Salon when they don't get it from you. As I indicated in my article, get it right inside your salon and you've got a big part of the successful running of your business right. Thanks for your comment, I apprciate your thoughts. All the best for your business. Thanks Nancy

It worries me that Salon owners do not take enough care in appreciating the Clients they have, thereby keeping them happy, which will in turn keep the tills ringing.

You are right – new customers come because they are not getting what they need from their current operator, they are looking for the Experience you talk about, they then move on to the next Salon when they don’t get it from you.

As I indicated in my article, get it right inside your salon and you’ve got a big part of the successful running of your business right. Thanks for your comment, I apprciate your thoughts.

All the best for your business.

]]> By: Nancy Baldwin http://www.shockconsult.co.nz/20100413/is-your-salonspas-internal-marketing-letting-you-down/comment-page-1/#comment-44 Nancy Baldwin Tue, 13 Apr 2010 18:51:48 +0000 http://www.shockconsult.co.nz/?p=554#comment-44 Hi Malcom, I loved your advice; for the salons to KEEP the clients that come through the door, instead of worrying over getting new customers. I am a licensed Hairdresser and an interior designer. I am working on combining those skills; doing salon design, as well as residential and small scale commercial interiors. A client goes to a salon, not just to get their hair done, but to be pampered, and to escape the hectic day to day routine. Taking the time to spoil them while they are in the salon, is key!! Spending a couple of minutes giving a fabulous shampoo w/ a wonderful massage is worth it's weight in gold! Look at the person, engage them in conversation about their hair and how they care for it on a daily basis. Show them that you CARE about them! That....along w/ quality service is the best way to get them back into the salon. I was a hairdresser for many years before I developed allergies to many of the products. That is why I changed careers. But, my clients came to me for years because I spoiled them. I was not the fastest designer, but had the most faithful clientele! I raised my prices a little, to make up for fewer clients, but no one left or complained! Todays attitude about seeing how FAST you can get someone in and out is not the way to win over anyone!!! I hope you find the personal experience helpful. Respectfully, Nancy B Baldwin, Allied Member ASID Hi Malcom,
I loved your advice; for the salons to KEEP the clients that come through the door, instead of worrying over getting new customers. I am a licensed Hairdresser and an interior designer. I am working on combining those skills; doing salon design, as well as residential and small scale commercial interiors.

A client goes to a salon, not just to get their hair done, but to be pampered, and to escape the hectic day to day routine. Taking the time to spoil them while they are in the salon, is key!! Spending a couple of minutes giving a fabulous shampoo w/ a wonderful massage is worth it’s weight in gold! Look at the person, engage them in conversation about their hair and how they care for it on a daily basis. Show them that you CARE about them! That….along w/ quality service is the best way to get them back into the salon.

I was a hairdresser for many years before I developed allergies to many of the products. That is why I changed careers. But, my clients came to me for years because I spoiled them. I was not the fastest designer, but had the most faithful clientele! I raised my prices a little, to make up for fewer clients, but no one left or complained! Todays attitude about seeing how FAST you can get someone in and out is not the way to win over anyone!!!

I hope you find the personal experience helpful.

Respectfully,
Nancy B Baldwin, Allied Member ASID

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