In this video:
00:26 The basis for a success story
00:53 The vital importance
01:10 What is a Vision?
01:22 How to create a Vision
02:18 There’s still time – create your vision
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In this video:
00:26 The basis for a success story
00:53 The vital importance
01:10 What is a Vision?
01:22 How to create a Vision
02:18 There’s still time – create your vision
In this video:
00:14 A top question from a client
00:27 The reason clients often say ‘no thanks’
00:51 The two words that will change your rebooking rate for good
Good leaders must lead by example. Through their actions, which are aligned with what they say, they become a person others want to follow. When leaders say one thing but do another, they erode trust, a critical element of productive leadership. Here are 10 of the dozens of ways to lead by example.
1. Take responsibility. Blame costs you your credibility, keeps team members on the defensive and ultimately sabotages real growth.
2. Be truthful. Inaccurate representation affects everyone. Show that honesty really IS the best policy.
3. Be courageous. Walk through fire (a crisis) first. Take calculated risks that demonstrate commitment to a larger purpose.
4. Acknowledge failure. It makes it OK for your team to do the same and defines failure as part of the process of becoming extraordinary.
5. Be persistent. Try, try again. Go over, under or around any hurdles to show that obstacles don’t define your salon or team.
6. Create solutions. Don’t dwell on problems; instead be the first to offer solutions and then ask your team for more.
7. Listen. Ask questions. Seek to understand. You’ll receive valuable insights and set a tone that encourages healthy dialogue.
8. Delegate liberally. Encourage an atmosphere in which people can focus on their core strengths.
9. Take care of yourself. Exercise, don’t overwork, take a break. A balanced team, mentally and physically, is a successful team. Model it, encourage it, support it!
10. Roll up your sleeves. Like Alexander the Great leading his men into battle, you’ll inspire greatness in your salon.
How do you score on your leadership ability?
… and here it is…
“Malcolm, how can I make more money and more importantly how can I lessen the stress of owning my salon?”
So if you ever ask yourself this question, I can talk with you about this in depth over a coffee someday, but here’s the skinny:
Every salon owner that I talk to has this question! And the answer is simple but we as salon owners complicate it – why? Well because we THINK it must be difficult.
So the answer is to stop OVER-THINKING and start taking ACTION. Most salon owners are running their business by the seat of their pants… Oh don’t get me wrong, they know what they’re doing when it comes to clients… they are the stars… they take more clients than their team (‘cos they’re more popular) they sell them more products, they re-book more too but what they seem to struggle with is actually making the transition from on the floor busy bee salon owner to a relaxed, plenty of time to have a life and enjoy the benefits of salon ownership salon owner...
You might have even have friends that own salons ask: “What do you know about getting out of the rut?” (You may be asking yourself that question lately too)
Well in my mind you’ve got 2 choices: You can continue to be the main earner in the salon and struggle to run the other parts of your business and just keep afloat…whilst your team continue to have a free ride and let you do it…
You can make some well adjusted changes to what you have been and currently are doing to ensure you get a different result and you can get yourself organised and plan for the future.
In my experience this is where it all goes pear shaped, and do you know why… its because we are unsure of what to do that will make the difference. There’s an old saying that goes… If you don’t know where you’re going, who knows, you may already be there!
OR - If you fail to plan, you plan to fail! The secret to change is to firstly recognise that that you have been doing is not
working that well for what you really want – AND to acknowledge that perhaps its time to change…
But…. what do I need to do Malcolm?
One Word Answer: PLAN.
Every salon that I have worked with makes a commitment to plan and they quickly see the results of their planning. They recognise the importance of identifying just what it is that they want to achieve in the next 12 months and then sit down and break the year down into 4 easy to work periods. (Yes they need some help with their plan but once they commit it they achieve it.)
It is well known that bite sized pieces are the best way to eat an elephant and it’s no different when it comes to planning…
That’s why I have developed QuarterCLUB… a Club where Salon Owners join and meet up once every 90 days (3 Months) to work on their own strategies and tactics, develop the next set of goals and measure the results… You work individually on your plan but use the power and inspiration of other like minded salon owners and entrepreneurs to generate inspiration and creativity to really nail your plan.
You’ll get an introductory talk from me, where I’ll cover some of the crucial elements you need to include in your plan, some tips and tricks on creating your ideal business and I’ll also be on hand for individual discussion and assistance whilst you create your plan, and we’ll open up the floor for discussion should you wish to avail yourself of the minds of your fellow attendees…
Remember, to get a different result this year over last, you need to change your thinking and your actions. Planning is one of the secrets to achieving your desired outcomes, coupled with strategy and commitment so I’m going to start the ball rolling by asking for your commitment right now… commit to yourself to facilitate change in your business and also commit to attending your QuarterCLUB planning session…
Here’s what you need to do:
OK… That’s it for this time, as a famous sports brand say’s… Just Do………. IT!
Oh and one last thing:
If you’ve been thinking it’s about time you committed to change for a while now, and want some help actually doing it, then you should click here and register for my QuarterCLUB Planning sessions with other Like Minded Business Owners – they really are worth their weight in gold.
In announcing So You Hairdressing as overall winner, Kitomba CEO, Tom Murphy, said, “So You Hairdressing was the best all round entrant. Nominated as a finalist in an impressive five categories and winner of Shock Consult Classic Salon of the Year, So You Hairdressing demonstrated outstanding business performance, strong growth in a mature business, consistent marketing and a clear workplace culture.”
Holly Cartmell, owner of So You Hairdressing said, “Winning these awards is the crème del a crème and all I can think is I am so grateful So You Hairdressing has been recognized for what I always dreamed it would be. My team are the ones at the helm of my business and they feel so proud to be part of this great team.”
Newcomer Mane Salon picks up three awards
Mane Salon, also from Wellington had a prize-winning night too, collecting the Images Excellence in Marketing, L’Oreal Entrepreneur of the Year and Kitomba Best New Entrant awards.
Janine Simons, owner of Mane Salon said, “As a new salon, winning these awards will help us build our profile and gain credibility with our clients. It has absolutely boosted the morale of the team and makes everyone feel proud to be a part of the Mane vision.”
Post-Earthquake community spirit fosters business success for two Christchurch salons
H&B Hair Art and Beauty and Do.Hairstyling, both from Christchurch and both working in the same salon celebrated success at the Hair Industry Awards taking away the Telecom Grand Salon of the Year and Goldwell Boutique Salon of the Year respectively. But for these two salons, community spirit shone above all else. H&B Hair Art & Beauty has hosted Do.Hairstyling in its salon since the Christchurch earthquakes destroyed Do.Haristyling’s salon.
Mr Murphy said, “Two salons running separate and competing businesses side-by-side over an extended period of time and delivering strong growth and profitability results is very impressive. It’s also an example of how supportive and connected the New Zealand hair industry is. A true community spirit.”
Do.Hairstyling will be celebrating the opening of its new Christchurch salon on 29 November.
Lynnette Karam-Whalley, President of NZARH said, “The New Zealand hair industry can be very proud of these businesses. Despite trying times, the award winners have delivered astounding performance and pushed standards forward on every front. They are role models that we can all learn from.”
The Kitomba NZARH Business Awards are an annual event that recognise top performing salons in New Zealand and is sponsored and judged by industry leaders L’Oreal, Wella, Goldwell, Schwarzkopf, Shock Consult, Telecom and Images Magazine.
Now in its seventh year, the Kitomba NZARH Business Awards were created to foster, encourage and celebrate business excellence within the hair industry.
The Business Awards are presented at a joint event with the HITO Awards to bring together the ‘Hair Industry Awards’. The 2012 HITO Apprentice of the Year is Marianna Brown from Do.Hairstyling in Christchurch.
Kitomba is New Zealand’s leading salon and spa Software Company, focused on helping make its customers more successful. In 2009 the company was recognised by Deloitte as one of the Fastest 500 Growing Companies in the Asia Pacific.
Full list of award winners announced on the night:
Schwarzkopf Business Stylist of the Year: Jess Waters from Biba Boutique Salon, Auckland Judges commented, “Pure passion for life and the industry really flows from this entry and her KPI results.”
Images Excellence in Marketing: Mane Salon, Wellington
The judges commented, “Mane Salon has a very clearly defined target market, strong marketing plan and well thought out ideas, which line perfectly with the business objectives. They have it nailed.”
Telecom Employer of Choice: Sutherland-Todd Hairdressing, Christchurch
The judges commented, “This submission clearly shows a salon owner that takes the time to get to know and understand her team. It is the small things that sometimes count the most! The salon philosophy is certainly felt and acted upon by staff members. Outstanding training and clear objectives.”
Wella Fastest Growing Salon: Oscar&Co., Auckland
Judges commented, “An amazing leap in turnover. Ongoing business success will continue through the combined business vision and the creative energy of this fast growing team.”
L’Oreal Entrepreneur of the Year: Janine Simons, Mane Salon, Wellington
Judges commented, “Mane has found a niche in the market which will enhance the industry collectively. Every aspect of their vision folds and leads into another area that combines to make a strong commercial model for future Mane Salons.”
Goldwell Boutique Salon of the Year: Do.Hairstyling, Christchurch
Winners of this category for the second year in a row, judges commented, “This salon is still rebuilding following the earthquakes yet maintains solid growth and profitability. Can’t wait to see next year’s results. Do.Hairstyling has definitely got heart.”
Shock Consult Classic Salon of the Year: So You Hairdressing, Wellington
Judges commented, “This is an entry that demonstrates a true ‘entrepreneurial’ business owner not afraid to take risks and look at her business constructively. A strong and thorough business plan that is followed through in detail, So You sets the standard and leads by example.”
Telecom Grand Salon of the Year: H&B Hair Art and Beauty, Christchurch
Winners of this category for the second year in a row, judges commented “An awesome business driven by a dynamic leader. It’s great to see financial planning 2-3 years into the future and there is clearly good community spirit as demonstrated after the earthquakes.”
I discussed with a successful client of mine the reason/s she attributes to her current success…
Here’s her answer…
“I stumbled along for many years just getting by, I thought I knew all there was to know about running a business and, well, I just accepted that everything I knew – I was doing, so it must be outside forces causing my salon to just survive and I often looked at other businesses around me doing the same which just confirmed I had my lot and had to accept it. (They weren’t fairing any better that me!)”
“But then, I saw a couple of other salons doing really well in my area… And that got me thinking… why? Why if everything is equal are they doing so much better than the rest of us who are struggling to find the next client, who are always looking for new team members, and who as the owner are doing most of the work in the salon just to survive?”
“And then an opportunity was presented to me… I was at an industry event and had the opportunity to talk with one of the successful ones… so I asked him what was his secret… And do you know what he told me…. And it’s not what you may think!”
I asked my client to explain- “What was it that you were told that had such a significant impact on your business and life?”
She said – “One word Malcolm… Education!” “Yes that one word changed my business and life forever… I learnt never ever assume that you know everything and never ever believe that you are doing everything right, always believe that you are a student of business, continuing to learn, try, adapt, and grow… So education was the catalyst of my change.”
“I went out and booked into any course I could, I hired an awesome business coach (guess who that is??) and I got rid of the mindset that I knew it all and anything different to what I was doing was futile… Once I realised I didn’t know what I didn’t know, and opened my mind up to learning, my salon changed, I got better quality clients, I got better quality staff, I also got more time off and a healthier bank balance… All because of that one word ‘Education’ ”
I asked her what 2 or 3 things, in her opinion does a salon owner today have to do to become successful?…
1, Change your attitude and mindset, it’s that that was holding my salon back, once I realised that and changed, then my business became easier to run.
2, Hire a business coach, but not just anyone – chose someone who knows this industry inside out. (She did suggest you talk to me but that would just be selfless, shameless promotion wouldn’t it! )
3, Attend any business courses that are offered, especially ones that are industry specific, you’ll always pick up 6 or 7 things that you can take back to the salon to implement that work.
4, (a bonus one) Always measure the results (and test if you can too) you need to know that the changes you are making are worth it.
There it is in a nutshell, the salon owners guide to success… Education, Business Education! Learn how to do it different & better and enjoy the fruits of your new-found knowledge.
So hopefully after reading this you will have the idea that ‘Educate Yourself’ is an essential business building strategy…
No one and I mean NO ONE actually knows it all… And that includes you, so get out of the salon, book some courses and seminars and workshops and learn some new ways of doing business… And perhaps you can be a success story here to.
P.S. IMPORTANT: Want to kick-start your business education? Have a look at http://shockconsult.co.nz/events to see an opportunity to join a select group of salon owners on 4th & 5th November 2012 for shock consults 2 day Salon Success Bootcamp.
Check it out and register before Friday 12th October to take advantage of the early bird offer where you can save over $400.00 Click here to check it out…
I’m thrilled to announce that Shock Consult is the sponsor of the prestigious award, ‘Salon of the Year, Classic’ at the Kitomba/NZARH/HITO Business Awards where winners will be announced at the Wellington Town Hall on Sunday 11th November 2012.
The Kitomba NZARH Business Awards are an annual event that recognizes top performing salons in New Zealand and is sponsored by industry leaders. The Business Awards are part of the Industry Awards weekend in collaborating with HITO (Hairdressing Industry Training Organisation). As a prize, Shock Consult will be awarding a prize package of Business coaching worth $1600.
Once again Kitomba/NZARH/HITO and sponsors are holding the 2012 Awards in Wellington and this year they take us back to the era of the Art Deco Movement. The Awards will take place in the elegant auditorium of the Old Wellington Town Hall. This venue will make a stunning backdrop to the Art Deco theme of the awards and it is hoped that guests all take advantage of the theme to dress in the style of the time – Finger waves are De Rigueur
“As the managing director of Shock Consult I am thrilled to be sponsoring the award as it recognises and rewards achievement, excellence and innovation in the Hair industry and celebrates the culmination of hard work and dedication to business success of not only those winning salon owners but all who participate.”
The Shock Consult ‘Salon of the Year: Classic’ winner is selected from entrants with turnover between $500,000-750,000. This category is results driven so judges weigh up performance figures relating to: Chemical services, Profitability, Rebooking, Retail sales, Treatment, Utilization & Wage %.
A panel of independent judges will individually review each entry, rating them on each performance section and submitting scores to the convener for collating, meaning that even the judges won’t know who the winners are until on awards night.
If you are interested in entering these exciting awards (Shock Consult Ltd ‘Salon of the Year, Classic’ category, or one of the other awards) you can visit http://www.nzhairdressingawards.co.nz/register.php to register.
Best of luck to all the entrants and we’re looking forward to the Big Night in Wellington on the 11th November.
I recently received a letter from an overseas bank… it was to do with the purchase of some land that I am involved in with one of my business partners – but that’s not important – what is important was the message and the implication of the message.
Now a little background, we have been waiting for over 12 months for confirmation of the sale after a couple of procedural matters had been taken care of, take note – 12 months waiting with no communication nor explanation whatsoever from the bank. We understood it was going to take a wee while, but nowhere near 12 months… anyway that’s not the real issue, I just wanted you to be aware of the time-frame…, now that the procedural part has been taken care of by the bank, we are obligated to produce some documentation and supply it to the bank to finalise and complete the sale from our side, again pretty standard stuff when buying land overseas.
BUT (back to the letter) here is an excerpt from that very letter I am talking about…
“Therefore, you are to return both the executed agreement together with the transfer documents for execution by the Bank within 30 days from the date of this letter;
Please ensure settlement is effected within sixty (60) days from the date of the agreement as failure to do so may compel the bank to rescind the agreement and all monies paid be forfeited as liquidated damages.”
Now very clearly the bank’s policy is to get the required settlement within sixty days or they will cancel the agreement and keep the money we have paid so far… so my rhetorical question is, do you think they will do that if we don’t meet our side of the agreement? You bet your cotton little socks they will!
So what got me so riled up about that? Well it had nothing to do with banks or land or timelines, it just made me think about the issues that many salon owners have with clients and some team members too; you know what I’m talking about, no-show clients, late for appointment clients, team members not toeing the line, lateness, slowness, arrogance… well you know what I’m talking about, but there is a difference – and it’s that difference that I’m talking about.
The difference is that Banks do have set policy guidelines for their team to follow regarding the way they do business, and have very little problem policing and enforcing that policy, whereas, many salons do not have a clear policy for their team to follow and the salons that do, tend not to enforce the very policy that has been made. And that’s where the proverbial generally hits the fan,
My contention is that we as salon owners have trained our clients and team to behave the way they do. Think about it – what did you say to your last client that was 10 or so minutes late? Was it something like “oh that’s OK, I’m running behind anyway”? If this happened (and YOU know it does) you have just confirmed with that client that it is acceptable for them to run late, it’s just not that important to be on time. Likewise, how about the staff member who continually flouts your rules or standards? For example lateness, chewing gum, not cleaning properly etc… Think about what your rules are around these areas, do you have any? If so, what are the consequences of non adherence to these rules? And do you actually follow through on the consequences when these rules are broken or is it another case of “oh it’s OK this time but just don’t do it again”? My question is… how’s that working for you? Hmmm I thought so… It’s not right?
What I am actually saying here is many of the issues that salon owners are experiencing on a daily basis can be solved by having a clear policy on how to handle the situations and the consequence of not adhering to the rules within the policy. And the owners having the (can I say Ball’s here?) you know what’s to follow through. If you want a smooth running salon that works virtually on autopilot one of the things you have to get right are the policies that you set and apply to your business, they help you run your salon from afar – or at the very least allow you to get on with what you need to do (like marketing, accounts, your own clients etc) without the constant interruption of staff asking what to do about this or that.
Policy really is the set of rules and actions that apply to situations that occur within the salon that everyone can follow to give a consistent standard of service and outcomes to all clients and team members. Too many salons do not really have any form of policy and the ones that do, fail to be consistent with the delivery and policing of them. A word of advice – do not be afraid to enforce your policy – especially where clients and team are concerned.
The moral of this story is firstly to have Policies for your salon operation and then train your team on the use and importance of these policies. Then be prepared to stand by your rules and follow through with your consequences, doing this will ensure you gain respect from both your clients and team. And if it’s good enough for big business like banks and works for them, it’s good enough for you.